[vc_section][vc_row full_width="stretch_row_content_no_spaces"][vc_column][vlt_page_title_hero type="work" overlay="1" size="md" date_format="m.d.Y" title="First Federal Lakewood Logo Redesign" image="4130" id="content"][/vc_column][/vc_row][/vc_section][vc_section el_id="content"][vc_row full_width="stretch_row" vlt_overflow="enable" vlt_shortcode_inside_row="`{`vlt_particle image=``1241`` image_size=``leedo-800x600`` style=``top: -30px; right: -40px; max-width: 250px;`` y=``100`` x=``0```}`"][vc_column][ultimate_spacer height="120"][/vc_column][vc_column width="1/12"][/vc_column][vc_column width="1/2"][vlt_animation_block aos="fade" delay="0"][vlt_section_title align="left" title="From Strong Roots"][/vlt_animation_block][ultimate_spacer height="40"][/vc_column][vc_column width="5/12"][/vc_column][vc_column][/vc_column][vc_column width="1/12"][/vc_column][vc_column width="6/12"][vlt_animation_block aos="fade" delay="100"][vc_column_text css=".vc_custom_1603223122668{margin-bottom: 0px !important;}"]
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First Federal Lakewood celebrated its 85<sup>th</sup> year of service to Northeast Ohio by going back to its roots, figuratively. To commemorate the milestone, the community-owned bank tapped A.M. Design Group to craft a new logo symbolizing its growth and continuing service to the area while honoring its history.

Knowing it was critical to retain the reputation and recognition equity inherent in FFL’s existing logo in any new alternative, A.M. Design presented a logo that refreshed rather than replaced the bank’s iconic tree image, long a symbol of FFL’s strength. So, while the “new” tree was designed with contemporary appeal, it remained grounded in its preceding rendition. The enterprise name – adjacent to the tree logo – was freshened with a clean, easy-to-read typeface.

Creating logotypes that reflect and energize a brand is one of A.M. Design Group’s strongest skill sets. Are you seeking a new or revitalized logo for your organization? <a href="https://dev.amdesigngroup.com/contact/">Start the conversation!</a>

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