[vc_section][vc_row full_width="stretch_row_content_no_spaces"][vc_column][vlt_page_title_hero type="work" overlay="1" size="md" date_format="m.d.Y" title="NeoGraf Solutions Branding" image="3743" id="content"][/vc_column][/vc_row][/vc_section][vc_section el_id="content"][vc_row full_width="stretch_row" vlt_overflow="enable" vlt_shortcode_inside_row="`{`vlt_particle image=``1241`` image_size=``leedo-800x600`` style=``top: -30px; right: -40px; max-width: 250px;`` y=``100`` x=``0```}`"][vc_column][ultimate_spacer height="120"][/vc_column][vc_column width="1/12"][/vc_column][vc_column width="1/2"][vlt_animation_block aos="fade" delay="0"][vlt_section_title align="left" title="New Name, New Identity"][/vlt_animation_block][ultimate_spacer height="40"][/vc_column][vc_column width="5/12"][/vc_column][vc_column][/vc_column][vc_column width="1/12"][/vc_column][vc_column width="6/12"][vlt_animation_block aos="fade" delay="100"][vc_column_text css=".vc_custom_1591284357925{margin-bottom: 0px !important;}"]When a division of GrafTech International was acquired and renamed NeoGraf Solutions, LLC, the new owners and emerging leadership were presented with an opportunity to establish a new identity. And that’s how NeoGraf became a 135-year-old “new” company. Selected to be their branding partner, A.M. Design Group did a flash download of NeoGraf’s history, culture, competitive advantages, marketplace position, and successes.

Research in place, the team established clearly defined brand values and a creative brief. Design concepts that communicated NeoGraf’s essence through clean, modern, standout visuals and text were rapidly developed. Within two weeks, a cleverly designed identity was selected, fine-tuned, and presented to key stakeholders. The logo was enthusiastically received by the new owners as well as the NeoGraf leadership team.

A well-designed identity is the cornerstone of an effective visual brand. A.M. Design Group next established guidelines for applying the brand consistently across all NeoGraf print and digital marketing channels.

To establish a new brand — like NeoGraf Solutions — or to refresh your current brand, <a href="https://dev.amdesigngroup.com/contact/">begin a conversation with our design team.</a>[/vc_column_text][/vlt_animation_block][ultimate_spacer height="" height_on_tabs_portrait="60"][/vc_column][vc_column width="1/12"][/vc_column][vc_column width="3/12"][vlt_animation_block aos="fade" delay="200"][vlt_work_meta align="left" title="Client:" text="NeoGraf Solutions, LLC"][ultimate_spacer height="30"][vlt_work_meta align="left" title="Services:" text="Design, Layout"][ultimate_spacer height="30"][vlt_work_meta align="left" title="Project Link:" text="#E-8_JTNDYSUyMGhyZWYlM0QlMjIlMjMlMjIlM0VMaW5rJTIwdG8lMjB3ZWJzaXRlJTIwYW5kJTJGb3IlMjBmdWxsJTIwUERGJTIwZG9jJTNGJTNGJTNGJTNDJTJGYSUzRQ=="][/vlt_animation_block][/vc_column][vc_column width="1/12"][/vc_column][vc_column][ultimate_spacer height="120"][/vc_column][/vc_row][/vc_section][vc_section][vc_row][vc_column][vc_media_grid grid_id="vc_gid:1591284247850-bef6ac58-7d22-7" include="3742,3743,3744"][/vc_column][/vc_row][/vc_section][vc_section][vc_row][vc_column][templatera id="770"][/vc_column][/vc_row][/vc_section][vc_section][/vc_section][vc_section][vc_row][vc_column][templatera id="1070"][/vc_column][/vc_row][/vc_section]