[vc_section][vc_row full_width="stretch_row_content_no_spaces"][vc_column][vlt_page_title_hero type="work" overlay="1" size="md" date_format="m.d.Y" title="Platform Lofts Indentity" image="3640" id="content"][/vc_column][/vc_row][/vc_section][vc_section el_id="content"][vc_row full_width="stretch_row" vlt_overflow="enable" vlt_shortcode_inside_row="`{`vlt_particle image=``1241`` image_size=``leedo-800x600`` style=``top: -30px; right: -40px; max-width: 250px;`` y=``100`` x=``0```}`"][vc_column][ultimate_spacer height="120"][/vc_column][vc_column width="1/12"][/vc_column][vc_column width="1/2"][vlt_animation_block aos="fade" delay="0"][vlt_section_title align="left" title="Capturing the Appeal"][/vlt_animation_block][ultimate_spacer height="40"][/vc_column][vc_column width="5/12"][/vc_column][vc_column][/vc_column][vc_column width="1/12"][/vc_column][vc_column width="6/12"][vlt_animation_block aos="fade" delay="100"][vc_column_text css=".vc_custom_1591210456353{margin-bottom: 0px !important;}"]
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When the NRP Group asked A.M. Design Group to develop an identity for one of NRP’s newest affordable housing communities, we jumped at the chance to engage creatively with the first-time client.

There were two immediate challenges: the new property was in North Carolina — and still under construction. Despite the basis for creative direction being limited to a market study and architectural renderings, NRP’s marketing team excelled at filling in the gaps for A.M. Design Group. The final identity delivered just what the client sought: a logo and stationery that affirmed the property’s aesthetic and functional appeal, while echoing NRP Group’s standards.

When it comes to crafting identity design that reflects and reinforces principles and expectations, A.M. Design Group shines. <a href="https://amdesigngroup.com/contact/">Reach out to us with your next challenge.</a>

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