[vc_section][vc_row full_width="stretch_row_content_no_spaces"][vc_column][vlt_page_title_hero type="work" overlay="1" size="md" date_format="m.d.Y" title="Genie Direct Mail Campaign" image="3726" id="content"][/vc_column][/vc_row][/vc_section][vc_section el_id="content"][vc_row full_width="stretch_row" vlt_overflow="enable" vlt_shortcode_inside_row="`{`vlt_particle image=``1241`` image_size=``leedo-800x600`` style=``top: -30px; right: -40px; max-width: 250px;`` y=``100`` x=``0```}`"][vc_column][ultimate_spacer height="120"][/vc_column][vc_column width="1/12"][/vc_column][vc_column width="1/2"][vlt_animation_block aos="fade" delay="0"][vlt_section_title align="left" title="Engaging Direct Mail for an Education Campaign"][/vlt_animation_block][ultimate_spacer height="40"][/vc_column][vc_column width="5/12"][/vc_column][vc_column][/vc_column][vc_column width="1/12"][/vc_column][vc_column width="6/12"][vlt_animation_block aos="fade" delay="100"][vc_column_text css=".vc_custom_1591283599637{margin-bottom: 0px !important;}"]In need of a direct mail campaign as innovative as the new Genie<sup class="reg">®</sup> Xtra Capacity™ boom lift family, Genie turned to the team at A.M. Design Group to bring their idea to life. Through discussions with the client, we realized the project required a piece that would pop – literally. They were looking for something that would keep customers engaged, as well as spur additional conversations. Additionally they wanted everything to be contained in one kit.

We pulled out all the stops, working with the printer to determine feasibility, functionality, and layout for each of the components. Using 3-D modeling software, we illustrated a dramatic cityscape that, with the help of the printer, we converted into a fun pop-up direct mailing kit. Together we then created a punch-out-and-assemble 3-D cardboard boom puzzle that no prospective customer could resist putting together. (We certainly couldn’t when our printed samples arrived! ) What better way to get the target audience engaged with your product and displaying it on their desks for everyone to see?!

With such a complex piece, it was challenging creating the artwork for the box and the constructible boom, but close communication and attention to detail ensured project success. The final product highlights the features of the new boom lift family while engaging the recipient in an interactive experience. The kit even contains a pull out tray that includes addition content; a tri-fold brochure, three infographic flyers, and the 3-D boom puzzle.

The team at A.M. Design Group is always ready to help develop innovative and engaging communications. <a href="https://amdesigngroup.com/contact/">Contact us for help with your next direct mail campaign!</a>[/vc_column_text][/vlt_animation_block][ultimate_spacer height="" height_on_tabs_portrait="60"][/vc_column][vc_column width="1/12"][/vc_column][vc_column width="3/12"][vlt_animation_block aos="fade" delay="200"][vlt_work_meta align="left" title="Client:" text="Genie"][ultimate_spacer height="30"][vlt_work_meta align="left" title="Services:" text="Design, Layout, Print Production Direction"][ultimate_spacer height="30"][vlt_work_meta align="left"][/vlt_animation_block][/vc_column][vc_column width="1/12"][/vc_column][vc_column][ultimate_spacer height="120"][/vc_column][/vc_row][/vc_section][vc_section][vc_row][vc_column][vc_media_grid grid_id="vc_gid:1603225240923-a4ef9808-4a20-7" include="3726,3727"][/vc_column][/vc_row][/vc_section][vc_section][vc_row][vc_column][templatera id="770"][/vc_column][/vc_row][/vc_section][vc_section][/vc_section][vc_section][vc_row][vc_column][templatera id="1070"][/vc_column][/vc_row][/vc_section]