[vc_section][vc_row full_width="stretch_row_content_no_spaces"][vc_column][vlt_page_title_hero type="work" overlay="1" size="md" date_format="m.d.Y" title="Borchers Explainer Video" image="3610" id="content"][/vc_column][/vc_row][/vc_section][vc_section el_id="content"][vc_row full_width="stretch_row" vlt_overflow="enable" vlt_shortcode_inside_row="`{`vlt_particle image=``1241`` image_size=``leedo-800x600`` style=``top: -30px; right: -40px; max-width: 250px;`` y=``100`` x=``0```}`"][vc_column][ultimate_spacer height="120"][/vc_column][vc_column width="1/12"][/vc_column][vc_column width="1/2"][vlt_animation_block aos="fade" delay="0"][vlt_section_title align="left" title="Compelling Product Explainer Video"][/vlt_animation_block][ultimate_spacer height="40"][/vc_column][vc_column width="5/12"][/vc_column][vc_column][/vc_column][vc_column width="1/12"][/vc_column][vc_column width="6/12"][vlt_animation_block aos="fade" delay="100"][vc_column_text css=".vc_custom_1591206034795{margin-bottom: 0px !important;}"]Borchers produces additives that enhance application, performance and aesthetic properties of coatings, paints and inks. The company’s marketing pros knew that explainer videos were a great way to present product advantages, so they turned to the creative team at A.M. Design Group to develop just the right perspective.

Working under the client’s direction, A.M. Design Group, camera in hand, went onsite to Borchers lab to shoot footage of additives in use, then later edited the footage and added on-screen text and animation to enhance the live-action clip. The video was finished with upbeat music that underscored the pace of on-screen activity.

In three minutes, the new video speaks volumes about Borchers’ advantages to coatings manufacturers and others who seek additives for the products they develop. The next time you need an explainer video to post online or to share at tradeshows, <a href="tel:+14409378620">give the crew at A.M. Design Group a call.</a>[/vc_column_text][/vlt_animation_block][ultimate_spacer height="" height_on_tabs_portrait="60"][/vc_column][vc_column width="1/12"][/vc_column][vc_column width="3/12"][vlt_animation_block aos="fade" delay="200"][vlt_work_meta align="left" title="Client:" text="Borchers"][ultimate_spacer height="30"][vlt_work_meta align="left" title="Services:" text="Video Production"][ultimate_spacer height="30"][vlt_work_meta align="left" title="Project Link:" text="#E-8_JTNDYSUyMGhyZWYlM0QlMjIlMjMlMjIlM0VMaW5rJTIwdG8lMjB3ZWJzaXRlJTIwYW5kJTJGb3IlMjBmdWxsJTIwUERGJTIwZG9jJTNGJTNGJTNGJTNDJTJGYSUzRQ=="][/vlt_animation_block][/vc_column][vc_column width="1/12"][/vc_column][vc_column][ultimate_spacer height="120"][/vc_column][/vc_row][/vc_section][vc_section][vc_row][vc_column][vc_column_text]

[video width="1920" height="1080" mp4="https://amdesigngroup.com/wp-content/uploads/2019/05/BC_8082-1253PN_3.19-LR.mp4"][/video]
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