[vc_section][vc_row full_width="stretch_row_content_no_spaces"][vc_column][vlt_page_title_hero type="work" overlay="1" size="md" date_format="m.d.Y" title="Parker Hannifin Acquisition" image="3730" id="content"][/vc_column][/vc_row][/vc_section][vc_section el_id="content"][vc_row full_width="stretch_row" vlt_overflow="enable" vlt_shortcode_inside_row="`{`vlt_particle image=``1241`` image_size=``leedo-800x600`` style=``top: -30px; right: -40px; max-width: 250px;`` y=``100`` x=``0```}`"][vc_column][ultimate_spacer height="120"][/vc_column][vc_column width="1/12"][/vc_column][vc_column width="1/2"][vlt_animation_block aos="fade" delay="0"][vlt_section_title align="left" title="Welcoming a New Brand"][/vlt_animation_block][ultimate_spacer height="40"][/vc_column][vc_column width="5/12"][/vc_column][vc_column][/vc_column][vc_column width="1/12"][/vc_column][vc_column width="6/12"][vlt_animation_block aos="fade" delay="100"][vc_column_text css=".vc_custom_1591283776063{margin-bottom: 0px !important;}"]When Parker Hannifin acquired respected CLARCOR Air Filtration Products, Inc., it resulted in the fusion of two great filtration brands. Parker charged A.M. Design Group with the task of not only bringing the new acquisition into the Parker brand, but also thoughtfully lifting CLARCOR’s strengths.

Through a series of discussions, we gained insight into CLARCOR’s brand, and then, using Parker’s identity guidelines, incorporated that understanding into marketing projects. We streamlined design, refreshed copy, and took new photography. The result: a trade display for the world’s largest HVACR show, plus updated literature. Our project management, design, and copy efforts were received with gratitude and enthusiasm by our client.

If you need care and expertise for a brand integration project, <a href="https://amdesigngroup.com/contact/">get in touch with our team!</a>[/vc_column_text][/vlt_animation_block][ultimate_spacer height="" height_on_tabs_portrait="60"][/vc_column][vc_column width="1/12"][/vc_column][vc_column width="3/12"][vlt_animation_block aos="fade" delay="200"][vlt_work_meta align="left" title="Client:" text="Parker Hannifin"][ultimate_spacer height="30"][vlt_work_meta align="left" title="Services:" text="Design, Layout, Print Production Direction"][ultimate_spacer height="30"][vlt_work_meta align="left" title="Project Link:" text="#E-8_JTNDYSUyMGhyZWYlM0QlMjIlMjMlMjIlM0VMaW5rJTIwdG8lMjB3ZWJzaXRlJTIwYW5kJTJGb3IlMjBmdWxsJTIwUERGJTIwZG9jJTNGJTNGJTNGJTNDJTJGYSUzRQ=="][/vlt_animation_block][/vc_column][vc_column width="1/12"][/vc_column][vc_column][ultimate_spacer height="120"][/vc_column][/vc_row][/vc_section][vc_section][vc_row][vc_column][vc_media_grid grid_id="vc_gid:1591283659421-ffd6ee3c-29a4-2" include="3730,3731"][/vc_column][/vc_row][/vc_section][vc_section][vc_row][vc_column][templatera id="770"][/vc_column][/vc_row][/vc_section][vc_section][/vc_section][vc_section][vc_row][vc_column][templatera id="1070"][/vc_column][/vc_row][/vc_section]